NNK Racing
A cycling e-commerce website for riders who know their groupsets.
Premium parts deserve a premium shop.
NNK Racing sells premium cycling components and Colnago frames to riders internationally, and has done since it was founded by riders in 1992. We rebuilt its store from WordPress to Webflow: a 750+ product catalogue with the editorial depth serious cyclists expect.
Customers who know the gear better than most shops.
NNK’s buyers know exactly what they want, down to the groupset generation. A generic online store would feel wrong to them. The site had to feel as considered as a Colnago, make 750+ products easy to browse, and give enthusiasts a reason to come back between purchases.
The catalogue and the story as equals.
Shoppers browse by groupsets, wheelsets, frames and accessories, with flagship Colnago framesets featured up front.
Editorial pages do the rest: the Colnago Museum, Colnago Production and a Journal on new releases. A NOS Parts section serves collectors hunting a specific part, and a members-only list keeps riders close.
A storefront that matches the brands it carries.
- Premium storefront designDark, product-led pages built around the bikes.
- WordPress to Webflow migrationCatalogue and content on one platform.
- 750+ product catalogueGroupsets, wheelsets, frames and accessories from eight brands.
- Editorial contentMuseum, Production, Journal and NOS Parts.
A shop serious riders come back to.
NNK now runs its catalogue and its storytelling in one place, with a design worthy of Colnago and Campagnolo. Performance results will be added once the post-launch data is in.
What makes a good cycling e-commerce website?
Clear categories by component type, accurate specs and pricing, strong product photography, and content that shows real expertise. Serious riders buy from shops that know the gear as well as they do.
Can Webflow run an e-commerce store?
Yes. Webflow handles product catalogues through its CMS and Ecommerce features, and integrates with third-party checkout and marketplaces where needed. It suits premium brands where design and content matter as much as the cart.
How does editorial content help a bike shop rank?
Articles on new groupsets, frame launches and brand history match what enthusiasts search for. They earn links, keep riders on the site longer and build trust before high-value purchases.
Want work like this for your brand?
Tell us what you are building and we will reply within one business day with a clear next step.
