Handsome Real Estate
Real estate brokerage website design that leads with the advisors.
Clients choose a person before a property.
Handsome Real Estate is a brokerage in Melville, New York, serving buyers, sellers, renters and investors across Nassau, Suffolk, Queens and Brooklyn. We rebuilt its site from WordPress to Webflow around its advisors, each one click from a conversation.
Agents hidden behind a listings search.
Many brokerage sites hide agents behind search filters, or list them on one page with a name and a phone number. Handsome needed a site that introduced each advisor properly and made starting a conversation effortless.
Method first, then the people.
We led with the firm’s system (Prepare, Promote, Perform) so visitors understand how Handsome works before they meet anyone.
Then the advisors take over. Each profile carries a bio, specialties, languages and areas served, with a “Start a Conversation” form that captures neighbourhood and budget.
A brokerage site where the people are the product.
- Positioning-led designA home page built on the three-stage system.
- WordPress to Webflow migrationOne platform for the brokerage and its advisors.
- Ten advisor profilesSpecialties, languages and direct enquiry on each.
- Lead routing and recruitingOne form for buying, selling, renting and leasing, plus a Careers page.
Every advisor one click from a conversation.
The brokerage now sells on its people, routes every enquiry to the right place and has a front door for recruiting new advisors. Performance results will be added once the post-launch data is in.
What should a real estate brokerage website include?
A clear statement of how the firm works, a profile for every agent with specialties and areas served, and an easy way to contact each one, plus a routed contact form and a careers page.
Do real estate agent profile pages help SEO?
Yes. Each profile can rank for the agent’s name, neighbourhoods and specialties, and gives Google more local signals for the brokerage. Listing languages and areas served matches how people search for an agent.
Is Webflow good for a real estate website?
Yes, especially for brokerages that sell on their people and brand. Webflow CMS manages agent profiles, neighbourhood pages and content without a developer, and listing feeds can be added through integrations.
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